Personal brand position:
Collaborating with others to help develop and
implement innovative, quality solutions to problems
Personal brand mantra: I have the emotional
intelligence, experience, and confidence to realize your company’s potential
and take it to the next level.
Recommendations for developing the brand to be
more competitive: Take more intiative, be less sensitive and emotional to small
things, loosen up and become less stressed, and try to leverage your networks
in a beneficial way
Process
1. Describe your life
purpose in one sentence.
I live to give and receive love and
happiness.
2. List your top seven
values (from the value inventory).
Balance, friendship, influence, inner harmony,
learning, pleasure, tolerance
3. List your key
competencies/strengths (what you are currently good at).
Team work,
empathizing with others, managing projects, bringing passion to a team, being
proactive and enthusiastic, identifying problems, setting goals, mentoring and
connecting to others, writing, listening
4. List your key
weaknesses.
Indecisiveness, inability to follow through, too
overemotional, put too much pressure on myself/too much of a perfectionist,
weak problem solving and analytical skills
5. How do others
describe you? Report on the responses you received from the 360Reach
questionnaire
I was initially surprised at many of the
responses on my 360Reach questionnaire, but then upon thought, I realized that
much of what they said was pretty accurate. I was definitely impressed at how
well people knew me. The two strengths people said I had that I agreed with
most were that I was genuine and that I worked hard toward specific goals. One
trait that I try to make sure I always is to always try my hardest to be a
real, genuine person in all my interactions. There’s no point in pretending to
be someone I’m not and I want to make sure I’m always accurately representing
myself. Also, I definitely work hard toward specific goals I set for myself. A
big part of my life values is continuously improving myself and working hard to
learn new things and accomplish tasks I’m passionate about. The two weaknesses
I thought were best representative of me were that I focus too much on one
person or the details because I can definitely get caught up in the small
things while forgetting to look at the bigger picture. The other weakness I
most identify with is being overwhelmed, because sometimes I can get
enthusiastic, carried away, and load too many activities into my schedule. At
the end of the day, when this happens, I just get overly stressed and unable to
function.
6. Reconcile the
differences between your self-perception and what others say.
There are some
differences between what I think of myself and what others say about me, such as
that I am outgoing and organized. I consider myself an introvert and pretty
reserved when I first meet people so I can’t believe others describe me as
outgoing and extroverted. Additionally, I think I am extremely disorganized and
my side of the dorm is always incredibly messy, so I was surprised when six
people described me as organized. The top trait that people said I showed
(physically fit) I definitely agreed with and am glad that the way I think I am
and the persona I portray to others match up. I got many responses that I was
very health conscious and that made me feel good because I actually strive very
hard to be healthy and only put good fuel into my body. It felt nice to receive
recognition for my hard work.
7. List your
personality/style when dealing with others.
I am a good mediator in a conflict since I
naturally hate arguments and try to avoid conflicts. I hate it when friends
argue so I usually try and help reach a compromise. When I interact with
others, I tend to be pretty easygoing and laid back; I’m typically pretty
relaxed with my friends and like to joke around just to bring a smile to their
faces and help them forget about their stress and problems. It also makes me
happier to see my friends happy so I try to associate myself with someone that
you can go to when you’re upset or down just to rant or talk to. In conjunction
with this, I am very emotionally aware and tactful, so I personally feel bad
when others get their feelings hurt and since others’ words impact me strongly
sometimes, I am very conscious of the things I say and how others may perceive
those words. I try to put myself the other person’s shoes and see things from
their perspectives – each person has a different background and experiences
that shape their views and I have no right to judge them without knowing their
story. This mindset helps me maintain an open mind when dealing with others and
learning about how they think even if I don’t necessarily agree with it. I think
this is a valuable skill because it opens people to you and allows you make a
greater variety of friends. You never know when this might come in handy in the
future.
8. List in one sentence
each for your 3, 5, and 20-year career goals. Describe the target market for
your career.
In 3 years I want to have graduated college and
be working as a technology consultant in well-known firm. In 5 years I hope to
have acquired a solid base of experience I can use at different places,
experienced at least one promotion, and be in a long-term relationship as well
as live in a secure home. In 20 years I hope to have a happy family and
maintain good work-life balance in a consulting position where I get to have
fun everyday at work and earn a steady income to support my family. The target
market for my career would be a information systems field such as a business
process analyst, project manger, or technology consulting.
9. Identify what
differentiates you from your competition in this market.
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